The education sector at present is witnessing a tremendous growth, and with it, the scope of edtech business is also diversifying.
As is the case of any industry, getting started with the business isn’t that easy initially, and Edtech business is no different. The edupreneurs will face serious challenges that may bring forward a laidback attitude towards their business. However, as food for thought, these start-ups must not get swayed by such challenges. Rather they need to focus on the challenges and look up for solutions which will help them overcome them.
Valuable tips for Start-up Edupreneurs
Come up with real time Problem solver
It is important for you to realize that you are not just the single player in the market. There are others in the market who have already created a niche for them.
So the grasp of the matter is coming up with a product or service that will resolve at least any of the fundamental problems existing within the education sector. Take for example Khan Academy; it has created highly interactive videos for online learning which one can access even offline. Now, for the low-income learners or for students witnessing network issue, isn’t this a great tool?
Get Started with a Stable & Robust Mission
Gone are the days when the paradigm of education was just confined to rote learning. Today the education system has witnessed an evolution and has embraced empowered educators and smarter technology with which one can totally unlock the innate potentials. Take the example of smarter techniques like brain-based learning tools which have gained immense popularity. Educators are using them to help their students develop their cognitive power.
Precision in Product Definition
One of the reasons why even a good product/service cannot gain popularity in the market is because it lacks the ability to explain what it is all about? Or it does not clearly define what the purpose of the product? Be specific on listing points as to how both teachers and families can use the product in various ways in the classroom and how it can cater to the needs of the students, irrespective of their gender and intellect.
Understand the need for your target audience
No matter what kind of a business one is into, it is highly important to understand the market and the needs of the target audience. In the case of edtech start-ups, it is important to understand learner’s need and evaluate it from a different perspective. Not all learner or user of the product are of the same kind. So it is imperative to understand the student, address their principle values and at the same time evaluate if it is fulfilling the fundamental questions of your vision and mission. Once done, focus on the core product and how your product/ service can add value.
Open up to constructive criticism against your product
Again one of the reasons why most businesses fail is because they are not open to accepting any criticism. As an edupreneur, be mindful about what people using your product have to say about your product before the final launch. If you find the points, they have raised as valid, be open to accept it and work on it. It will help the product in turning up a perfect tool. But do not accept any and every point of the other person, check if it is unanimously identified by other people too.
More tips on how to Tips to Monetize the EdTech Start-Up Business on the next page...